Brand system · November 2026

CoSpark Launchpad

The identity for CoSpark Launchpad, from the mark to an example homepage, in five chapters.

Draft for review

The mark

The pad is ready. Keep scrolling for rollout.

How the mark is built

  1. Thrust vectorA narrow delta pointing straight up.
  2. Trench padTwo tapered blocks with an open flame trench between them. The rocket's fins rest on the blocks.
  3. Lit facetLight comes from the upper left, the same in every file.
  4. Shade facetThe second facet gives the rocket volume and keeps it reading as machined metal.

The wordmark

LAUNCHPAD is set in Barlow Condensed and tracked wide, with the CoSpark logotype above it as a prefix.

The primary lockup

CoSpark Launchpad horizontal lockup
The markRocket and trench pad. The pad's top edge is the wordmark's baseline.
The prefixThe CoSpark logotype, taken from CoSpark's own files at a third of the wordmark's cap height.
The wordmarkLAUNCHPAD in Barlow Condensed SemiBold, tracked +140, drawn as outlines.
Horizontal lockup, reverse

Horizontal · reverse

Stacked lockup, reverse

Stacked · reverse

Stacked lockup, one colour

Stacked · one colour, split facets

Mark, color

Mark · color

App icon, night

App icon · night

App icon, cream

App icon · cream

Color & type

Launchpad keeps CoSpark's palette and type families. Copper is reserved for the rocket, the primary action and the current stage.

The palette

NightThe ground for launch moments, heroes and the dark theme.
SlateThe pad, the stage track and headline ink on paper.
CreamPaper. Documents, the founder side, the blueprint grid.
Copper · thrustThe rocket, the primary action, the current stage. One per view.
Patina · goGO status only, always with the word and the vector glyph.
Ember · holdHOLD status and field errors, always with the word.

The typefaces

Barlow CondensedDisplay, kickers, buttons, the wordmark

Ready for lift-off

DM SansBody and interface copy, from CoSpark

Each project lists its stage, its team and the diligence completed so far, so investors can see exactly what has been checked.

DM MonoDesignators, stage codes and dates

LP-26-014 · T–2 · Logged 2026.11.02
Pre-seed · 2 founders · 6 of 9 checks go

Source Serif 4Founder stories and investor memos, from CoSpark

Every company on this pad started as a sketch and a stubborn person.

The flight system

The graphic language of a launch site, used to show where each project stands.

The countdown

  1. T–5

    ConceptA founder, a problem and a first conversation.

  2. T–4

    BlueprintModel, team plan and first budget.

  3. T–3

    AssemblyA prototype or pilot in front of customers.

  4. T–2

    Systems checkEvidence, entity and cap table reviewed.

  5. T–1

    FuelingThe raise opens to accredited investors.

  6. T–0

    Lift-offThe round closes and the company launches.

Designators and status

Every project gets a flight number when it joins. Every check gets one of four calls, each with its own word and glyph so it reads without color.

LP-26-014T–2 · Systems checkLogged 2026.11.02
GoHoldStandbyCleared

Go / no-go poll

  • TeamGo
  • Entity & cap tableGo
  • Financial modelHold
  • Accreditation reviewStandby

Example project · LP-26-014

Backgrounds and surfaces

All six sit on the same 8 and 48 pixel grid as the layout. Use one texture per surface.

Blueprint gridBehind tools, diagrams and empty states.
Coordinate fieldPlus marks and axis readings, with one crosshair on the pad.
Contour fieldThe pad seen from altitude. Covers and quiet backgrounds.
Altitude rulerA vertical edge that marks progress down long pages.
Thrust fieldIgnition moments only, fading up from the base.
Pad markingsThin warning bands for deadlines and restricted areas.

An example homepage

Everything above, put to work on cosparklaunchpad.us.

T–00:00:10

Lift-off

cosparklaunchpad.us
The CoSpark Launchpad homepage concept, full length
  1. HeroThe coordinate field and altitude ruler, with the mark in its viewport over the contour map.
  2. Pad markingsA thin band that flags the accredited-only listings.
  3. The countdownSix stages on the blueprint grid, the mark assembling as you read.
  4. Two doorsFounders on contour paper, investors on the night grid.
  5. Missions on the padReal listings, with each founder's logo held in its own viewport.
  6. Systems checkThe go / no-go poll, explained in the storytelling serif.
  7. Lift-offThe thrust field and the mark in ignition, closing the page.
CoSpark Launchpad

Every launch starts on the pad.

Draft for review · November 2026